AW 2010

Pia Anjou

Autumm/winter 2010

A/W 10 is a timeless, conscious and stylish collection inspired by vintage – black and white portrait photographies.

The collection is about playing and having fun when you get dressed;

being happiely playful. The look of the clothes is old and used and at  the same time distinctly

feminine, vagabond chic.

In the collection you can find single colour garments in black, blueish, grey and white combined with graphic prints. Structured, non-structured, shiny and matte materials have been mixed together with prints, for a wonderfully detailed, tailored , unique look.

We have focused on sustainable design with high quality materials

The materials we have used are organic cotton, bamboo and wool. Some of the qualities were also used in earlier collections,  which makes it possible to mix the previous and new collection.

The feminine meets the masculine in the    design with

a touch of strength and sexiness without being undressed.

Pia Anjou is tailorer in third generation with a master degree in fashion at School of textile in Borås. Pia has shown her designs at several places around Europe together with the exibition “EcoChic towards sustainable fashion”. Pia Anjou has participated at several fashion fair in Sweden and you can find the clothes in about 8 shops for the moment. Jenny Wilson, Anna Järvinen and Laleh are some artists who wear Pia Anjou.

We think sustainable in design, production and in our daily life. The design is clean and wearable in all situations. Pia Anjou is also running a vintage shop in Gothenburg.